Joy English
Joy English

C1 Use of English

C1Technology and society30 min

Test 4: The economics of attention

An advanced mixed test about digital media, data and distraction: collocation, comparatives, inversion and word formation.

This C1 Use of English test is about how digital platforms compete for attention. In Part 1 you choose the best option, in Part 2 you write one missing word, and in Part 3 you change a word so that it fits the sentence.

Exercise 1 of 3

Part 1: Multiple-choice gaps

Choose the word or phrase that best completes each sentence.

  1. The sheer _____ of information online makes it hard to separate fact from rumour.

  2. Users often scroll _____ without registering what they have seen.

  3. The company's profits are _____ on keeping people engaged for as long as possible.

  4. The more time people spend online, _____ they are to feel fatigued.

  5. Many apps _____ on the human need for approval.

  6. Such _____ the pace of change that regulators struggle to keep up.

  7. Screen time is not harmful in itself; _____, it is the content that matters.

  8. The firm's apology did little to _____ users' fears about privacy.

0 of 8 answered

Exercise 2 of 3

Part 2: Open gaps

Type one word in each gap.

  1. Rarely users read the terms and conditions before accepting them.

  2. the reason, many people find it hard to log off.

  3. People are increasingly aware of the extent which their data are collected.

  4. The more content we consume, less we remember.

  5. I would rather you not use your phone at the table.

  6. Be it a game a news feed, the design aims to hold your gaze.

  7. Users are seldom of how much data they hand over.

  8. Apps may be free, but we pay our attention instead.

0 of 8 answered

Exercise 3 of 3

Part 3: Word formation

Use the word in CAPITALS at the end of each sentence to form a word that fits the gap. Type one word.

  1. Many users find the constant alerts . (INTRUDE)

  2. Excessive screen time can lead to a of concentration. (DETERIORATE)

  3. The of social media has changed how news spreads. (PREVALENT)

  4. Regulators have called for greater about how algorithms work. (OPEN)

  5. The app is addictive, according to its critics. (DELIBERATE)

  6. Many users make choices about privacy settings because they never read the explanations. (INFORM)

  7. It offers a honest account of digital life. (REFRESH)

  8. Her to resist the pull of her phone, even for an hour, worried her family. (ABLE)

0 of 8 answered

Source

Original lesson by Joy English.

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